#Logo vs wordmark update
#Logo vs wordmark professional

There are however integrated and stand alone combination marks. Text and image or icons are combined to enhance the branding message and helps clarify what a business is all about.

#Logo vs wordmark update

Even well-known brands like Pepsi and Coca-Cola must update their logo font from time to time to stay fresh and current.Ī combination mark is simply logotype and logomark combined into one logo. A certain font may be the current fad, but over time, it might feel dated. If you don’t plan on updating your logo font over time, you may not want this type of logo.If your company name is long, you may not want to use logotype as your name may look crowded when placed as your brand logo.Facebook, Google, Disney and Skype all use the logotype style.

Logotypes can help strengthen the tie between visual memory and name recognition.

Your brand’s name is short and simple and won’t look crowded as a logo.

You’re a new business and would like to have your company name seen.

Because of the strong focus on text, it’s important to choose a font with care as the style, colour and even the shape of lettering can communicate just as much meaning as the words themselves. This style strongly ties a brand’s visual identity to the company name. Once the company grows and becomes more established in the broader market, a mark can be added.Īlso known in the design industry as “word mark” the main focus here is typography. If you are a new business, you may want to have your company name seen.

Considering that a logomark doesn’t include the name, this can be a disadvantage for a new, unrecognized company.

Facebook, Android, Pepsi and Apple all use this style.

Well-recognized and established leaders in a particular market use logomark.

Logomarks tend to be more ‘abstract’ and sits as a symbol without being attached to a brand name.

Depending on your budget and type of business, using a logomark can project a strong visual appearance for your company and can have a large impact on brand identity.

Logomarks do not usually have the company name attached and can give designers the opportunity to create strong branding identity. LogomarkĪ logomark is used to enhance brand identity and is an image or symbol used to represent a company. Each style has its own unique advantage and the art of logo design itself is more intricate than most people realize.

#Logo vs wordmark professional

Whether you design your own or hire a professional agency, it is important to know some of the differences between three main types of logo branding designs – logomark, logotype and combination mark. A well-designed logo can strengthen your image and corporate brand providing you with an advantage over your businesses competition and increasing appeal to your customers.